Marketers, take note: 2009 is the year of mobile. Well, maybe. The industry has been saying that for years. But with the swift advances in technology this year, brands and advertisers don't want to bypass mobile in their media mix any longer.
In 2008, we saw a notable change in how consumers interact with mobile technology. They have made the transition from using mobile devices only for voice communication and text messaging, to relying on their mobile for Web browsing, search, shopping, travel directions, gaming and more – creating a greater and ever-expanding market for advertising dollars.
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