Here Be Dragons

Digital Advertising Media and Traditional Advertising Media: Will it Blend?

2009-05-01T12:15:00.000-07:00

Digital media and traditional media are at a crossroads -- and when it comes to research and measurement, marketers are having difficulty knowing which way to turn. Since the dawn of the TV-era, countless dollars have been spent developing data-capture and analytics tools. But, the TV-centric model of measurement is obsolete. Media channel crossover is becoming more complex: television ads are linked to product Web sites, product Web sites lead to social media sites, and social media sites connect users with other users who are talking to each other about the product. Consumers are engaged with multiple channels simultaneously.

The old marketing and research models that assume media channels are independent of one another are simply no longer working. Without good models and tools, marketers risk making bad allocation decisions potentially sending millions of dollars into less...

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Mobile Marketing Makes Its Move

2009-04-28T12:30:00.000-07:00

Marketers, take note: 2009 is the year of mobile. Well, maybe. The industry has been saying that for years. But with the swift advances in technology this year, brands and advertisers don't want to bypass mobile in their media mix any longer.
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In 2008, we saw a notable change in how consumers interact with mobile technology. They have made the transition from using mobile devices only for voice communication and text messaging, to relying on their mobile for Web browsing, search, shopping, travel directions, gaming and more – creating a greater and ever-expanding market for advertising dollars.

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Beyond the Browser: Designing for the Ambient Technology Revolution

2008-12-08T12:36:00.000-08:00

When you stop to think about it, we've been designing for the same PC user interface for nearly 25 years. And what of the commercial Web browser? It has largely remained the same since the first Mosaic and Netscape incarnations almost a decade ago. There's been a lot of pointing and clicking since then.

But as the Web evolves from pages to systems, and the proliferation of digital, connected devices continues to expand at a mind-blowing rate, it's pretty safe to say that...

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